A Study On The E-commerce Marketing Strategy Of Functional Cosmetics Under Mobeile Internet Envirenment

With the popularization of the Internet,the way people buy goods is not limited to physical stores,but gradually turns to the network.Shopping channels have no obvious psychological definition of online and offline.Nowadays,mobile PC is continuously upgraded,and people have more and more choices about the channels and channels of online sales.In the era of network marketing platform blowout,how in the limited time,under the endless and the number of its rivals seize person eyeball,sell their own goods,every enterprise should be thinking of problem.Through combing the development of network marketing,this study summarizes network marketing characteristics of different age stages,company S development as the main vein,existing problems and research company S in all phases of the company's marketing strategy transformation of the main characteristics of the general principles of under the background of the new era of network marketing,marketing path optimization to provide solutions for the enterprise.Mainly focus on S the makeup effect of the enterprise,through mobile environnent of the Intermet network marketing characteristics,diagnostic S enterprises makeup effect of the current problems existing in the network marketing,combined with the feature of cosmetic products and market effect,using the theory of marketing management analysis of the cause of these problems,puts forward S enterprises to adapt to the current mobile hnternet environment effect cosmetics online sales strategy,to S the network sale strategy optimization and sustainable development of the enterprise to provide the corresponding Suggestions and reference.In the first part,according to the stage of Internet development,the network sales characteristics of each stage are sorted out in this way.For each stage of the whole social development environment and industry characteristics were analyzed,and the development of Intermet technology and summarizes its application in marketing,analysis crack sales obstacles path and mechanism of Intermet technology,online sales performance from the perspective of cost-benefit analysis.On this basis points out main problems of online sales are at various stages,from the perspective of the consumption upgrade and network technology,network marketing,the adaptation of online sales of general laws are obtained.Under the background of new era of mobile Internet,the customer traffic dispersion time presents the characteristics of fragmentation,consumers and enterprises how to crack the sales problem,how to rapid and accurate in consumers limited leisure time locking customer group,grab consumer attention,become the main sales challenges facing the enterprise,in this case,the enterprise network marketing how to?Where are the concerms?How does the path optimize?This paper proposes to transform marketing concept,provide quality marketing content,guarantee product quality,pay attention to industry accumulation,and master the core technology and the overall operation of the team solution.The second part analyzes the sales characteristics of functional cosmetics.To analyze the differences and connections between cosmetics and functional cosmetics,and to analyze the attribute characteristics in terms of their respective concepts;On the basis of concept and attribute analysis,this paper analyzes the industry characteristics of functional cosmetics around network sales,analyzes the development environment,problems and development trends of the industry.Research network marketing adaptability to cosmetic effect,analysis of network marketing opportunities and challenges for cosmetic effect,under the background of mobile Intermet in the sales of cosmetics sales effect of network advantages,effects on business performance,the main problem and crack the main solution sales obstacles.The third part analyzes the system case of S company through interview and questionnaire survey.Introduce the company S background and selling products,and points out that the company S under the background of mobile Internet cosmetic effect problems of network marketing,system analysis the deep level reason of these problems.Based on the analysis of these problems,combining with the current development environment of network sales,we can find the optimized path of S company's network sales,and design the strategic plan for S company's network sales.