Research On The Management Strategy Of BX Instant Noodle Company's Distributors

Throughout the development of China's instant noodle industry,the growth rate of the entire industry is relatively fast compared to other fast-moving consumer goods.The recognition of instant noodles as a mature category in the minds of consumers has become ingrained.There are a large number of companies in the entire instant noodle industry,and competition among brands of instant noodle companies is fierce.China has a vast territory,and the market characteristics of each region vary widely.Consumption habits have their own characteristics.Therefore,it is decided that enterprises must rely on dealers in various regions when expanding their national markets.With regional distributors,companies can achieve rapid market expansion and sell products to a wider range of regions.Effective dealer management strategies have an important role in improving operational efficiency,reducing transaction costs,increasing product sales,building brand advantages,capturing competing market space,and enhancing corporate competitiveness.The research direction of this paper is to propose a solution to solve the problem of BX instant noodle company's current dealer management strategy.Comprehensive use of PEST,Porter Five Force Analysis two tools for in-depth analysis of the instant noodle industry environment and competition status.At the same time,SWOT analysis method is used to comprehensively analyze the advantages,disadvantages,opportunities and threats of BX instant noodle company,and combined with the author's actual work,comprehensively use interview methods,questionnaires and other methods to refine the BX instant noodle company's distribution management work.The five important issues are:(1)the dealer development and elimination mechanism is not perfect;(2)the lack of classified management of dealers;(3)the training system for dealers is not sound enough;(4)the lack of dealers Effective assessment and incentives;(5)Lack of tools to enhance dealer management.After in-depth analysis of the root causes of the problem,the author combined with relevant theoretical guidance,proposed a strategic approach to problem solving.In order to ensure the effective implementation of relevant strategies,this paper also proposes a supporting mechanism for the effective implementation of safeguard strategies.This article aims to help BX instant noodle companies to improve dealer management strategy issues while providing some reference for dealer management of other fast-moving consumer goods companies.