Research On The Tourism Development Of South Longtan Village, Ningxia's "Famous Historical And Cultural Village"

China has a long and splendid history and culture.In this ancient and vast territory,there are unique cultural fauna.Many villages belonging to various cultural tracts,not only completely preserve the style and the local architecture of its own culture,but also truly show the deep ancient charm and unique charm of its culture.In the 1980s,rural tourism gradually emerged,and today it has developed into a popular tourism product.Among them,famous historical and cultural villages is one of the most representative category.Famous historical and cultural villages refer to villages with strict evaluation standards—specially rich in cultural relics and with significant historical value or revolutionary commemorative significance.They can more fully reflect the traditional features of the historical period and local ethnic characteristics,and have unique historical and cultural values.It makes the tourism development of historical and cultural villages more valuable,and the object of research is more clear.This paper uses ethnology,tourism management and other relevant theoretical knowledge,using literature analysis,field investigation and other methods to conduct an exploratory study on the development of tourism in Nanchangtan Village.The full text structure is as follows:In the introduction part,it discusses the background of the topic selection and the significance of the topic selection.Combining with the research summary at home and abroad,it summarizes the research results of the predecessors and puts forward the ideas and methods of this topic.The first chapter introduces the basic situation of Nanchangtan Village from four aspects:geographical location,village layout,production mode,marriage and family.The material and cultural heritage and the intangible cultural heritage,the rules and inheritance and the special products of the village are introduced.Tuo's self-proclaim descendants of the party family,the author learned the history and family tree of the Tuo's family through interviews,and finally discussed the Tuo's clan source in Nanchangtan Village from the arguments of experts and scholars and the views of the general public.The second chapter begins with the background and development of tourism in Nanchangtan Village.It introduces the tourism projects that have been developed today:pear flower festival,Tuoba village and characteristic farmhouse music,and analyzes the impact of tourism development in Nanchangtan Village.Nanchangtan Village also has many problems such as imperfect infrastructure,inadequate management system,lack of distinctive tourism products,lack of tourism professionals and lack of sustainable development concepts and so on.Finally,a SWOT analysis of tourism development in Nanchangtan Village was carried out,and it concluded that tourism development in Nanchangtan Village is necessary and feasible.The third chapter,according to the current situation of tourism development in Nanchangtan Village and the author's research,provides suggestions for tourism development in Nanchangtan Village from six aspects as follows:adhering to the development based on protection,taking the road of sustainable development,improving the infrastructure and service system,adopting the scientific management model,implementing effective marketing strategies,and improving talent training mechanism.