Analysis Of Thailand's Tourism Service Trade's The Competitiveness And Measurement Factor

Tourism of Thailand is a strong industry that brings in an enormous amount of income to the country and has become one of the most important businesses driving the whole economy.Not only increased revenue Also creating jobs for local people as well Because the tourism industry is an industry that combines many industries,such as hotels,restaurants,airlines,etc.But the current growth rate of this industry is not stable.There are still many factors that affect the competitiveness of the Thai tourism industry.So,the author wants to research about the factors that affect competitiveness of the Thai tourism industry.The objective is to increase the competitive power in the tourism industry and maintain the growth rate.The author uses four main factors based on the Theory of Comparative Advantage and the Theory of Competitive Advantage.To analyze the factors that affect the competitiveness of the Thai tourism industry.The author uses the time series data of the number of imports,export,tourism,including relevant numbers of Thailand and other countries,such as the number of workers in the tourism industry,the number of foreign tourists,the number of air transport,the number of hotel businesses and the market share ratio.To explain about the current Thai tourism industry situation and summarizing the problems of the Thai tourism industry Including finding factors that may affect After that,predict the level of competition in the future by using market share ratio,competitiveness index,revealed comparative advantage index.After that,the author chose to use regression analysis to find the level of factors that affect tourism.From the results of the research,it was found that the most factors that affected the tourism industry are industrial labor,the number of tourists,government administration,and the hotel industry.With the foundations of the previous article analysis,this article gives some a few suggestions regarding tourism industry development:Labor potential development plans in tourism and service industries;Plan to distribute tourists to secondary cities or small cities;To facilitate tourists should improve public transportation system;Develop Thailand's Tourism Service Trade's openness to other country.