Research On The Problems And Countermeasures Of The Performance Evaluation Of The Branch Of JD Rural Commercial Bank

The Rural Commercial Bank is developed from the rural credit cooperatives,is the main force of rural finance,is the vanguard to serve the farmer,to development agriculture and to rejuvenate the countryside.But nowadays,with the financial market becoming more open,interest rate marketization advancing continuously,and the banking industry becoming increasingly competitive,facing the sudden emergence of Internet finance,the business of all major state-owned banks and joint-stock banks is sinking,the development environment of rural and commercial banks is undergoing drastic changes.The rural and Commercial Bank must actively transform and seek development,and the performance appraisal,as the command stick for mobilizing all work of the whole bank,must keep pace with the times and meet the requirements for the development and transformation of the rural and Commercial Bank,so as to fully support the stable development of all work of the whole bank and promote the transformation and upgrading,to enhance the competitiveness of rural and commercial banks in the market,improve the ability to serve "agriculture,rural areas",serve the rural revitalization strategy,to achieve high-quality development requirements.This article through to the carding performance review relevant literature both at home and abroad,based on performance evaluation related theory and method,analyze the Subbranches of JD Rural Commercial Bank performance evaluation example,by analyzing the Subbranches of JD Rural Commercial Bank performance appraisal current structure,evaluation indexes and evaluation methods,combing JD agri-businesses existing performance appraisal implementation process,statistical analysis of the performance review results,at the same time combined with the survey results,find Subbranches of JD Rural Commercial Bank performance appraisal is not scientific evaluation index system,mainly financial index evaluation lack of non-financial indicators assessment;Performance appraisal system is not perfect,performance for employee participation is not enough,the lack of feedback mechanism,the lack of performance communication channels;Assessment of performance appraisal lack of the relevant security,data is not accurate,the results of the appraisal form in time;The assessment results did not make full use of.Is mainly due to the Subbranches of JD Rural Commercial Bank in performance appraisal in the heavy short light long term target assessment,performance appraisal results light process,performance appraisal,heavy business management,performance appraisal system is not sound and so on reasons,put forward specific branch performance appraisal principles include principle of comprehensiveness,incentive and constraint,insist on the combination of quantitative evaluation and qualitative evaluation,adhere to the combination of longitudinal and transverse indicators,adhere to the assessment results combined with a focus on the process;Optimize the performance appraisal index,increase process assessment index,growth dimension evaluation index;Improving the process of performance appraisal system,a comprehensive performance plan,performance communication and strengthen guidance,perfect the performance appraisal feedback,strengthening performance diagnosis and improve;Consummating the system of performance appraisal organizations including the powerful organization and leadership,perfect security system,effectively execution system and efficient information platform;Widen the application range of the performance appraisal results,such as measures to improve the management of Subbranches of JD Rural Commercial Bank performance appraisal problems.This paper puts forward a practical improvement program,which has a strong pertinence to the performance evaluation of Subbranches of JD Rural Commercial Bank,and has direct guiding significance to the performance evaluation of Subbranches of JD Rural Commercial Bank in the future,and is helpful to the improvement of the performance evaluation of Subbranches of JD Rural Commercial Bank,to promote the realization of the strategic objectives of enterprises,at the same time,it has a certain reference significance for the research and formulation of the performance evaluation methods of other agricultural and commercial bank branches in the rural credit system.