Research On Development Countermeasures Of Characteristic Agriculture In Zhoukou City

Located in the east of henan province,zhoukou is a traditional agricultural city with abundant human resources and agricultural resources.Its agricultural production scale has always been at the forefront of the whole country,and it is an important national commodity production base and export base.However,zhoukou city has been faced with a problemfor a long timewhichagriculture is big but not strong,big but not excellent,itsagricultural economic benefit is not high,either.First,this paper takes the development of characteristic agriculture in zhoukou city as the research object,summarizing itscurrent situation and problems,analyzing its advantages and disadvantages by conducting field research and data analysis.Then the macro environment of characteristic agriculture development in zhoukou city was investigated and the opportunities and challenges of characteristic agriculture development in zhoukou city were analyzed.Finally,theSWOT analysis method is used to analyze these influencing factors scientifically and systematically,and the relevant countermeasures to promote the development of characteristic agriculture in zhoukou are summarized.This paper is divided into seven parts: the first part is the research background,significance and thinking of the development of characteristic agriculture in zhoukou.The second part is the related theories and analysis of the research,whichmainly introduces the concept of characteristic agriculture,the related theories of characteristic agriculture development countermeasures and the application of theory in the research of characteristic agriculture development in Zhoukou City.The third part is the investigation and analysis of the status of the development of characteristic agriculture in zhoukou city.It carries out field research through interviews,questionnaires and other methods,and makes comparative analysis of the survey results.The fourth part is the environmental analysis of characteristic agriculture development in zhoukoucity.This paper systematically analyses the political,economic,social and technological environment of Zhoukou City by using environmental analysis method.The fifth part introduces the development and experience of typical characteristic agriculture at home and abroad.The sixth part makes an investigation and analysis based on SWOT model tosummarize and analyze the problems faced in the development of characteristic agriculture in Zhoukou City as well as puts forward relevant countermeasures and suggestions according to the results of investigation and analysis.The seventh part is the conclusion and the prospect of the future.