Research On XN Securities Zibo Sales Department Customer Manager Incentive Mechanism

Securities companies are financial service intermediaries at the core of China's securities market.The competition among securities companies is not only commercial competition,but also competition for all kinds of high-quality talents.The income of the securities firm mainly comes from the securities brokerage business,and the account manager is the main generator of the profits of the securities brokerage business.Therefore,the customer manager group has grown into the most important human resources of the securities firm.If the incentive mechanism of securities companies is not reasonable,it will lead to the increase of the liquidity of customer managers,which is not conducive to the stable development of securities companies.Therefore,the establishment of an effective incentive mechanism for account managers to improve their job satisfaction and work enthusiasm has become the focus of human resources research in securities companies.This paper mainly uses literature research,questionnaire survey,empirical analysis and other research methods to analyze the incentive mechanism of customer managers in XN securities zibo sales department.Based on the research results,it puts forward optimization suggestions on the incentive mechanism of customer managers in XN securities zibo sales department.The thesis consists of six chapters.The first chapter introduces the background of the topic,the significance of the research and the review of relevant literature at home and abroad.The second chapter systematically expounds the incentive theory in human resource management,which provides a theoretical basis for the analysis of the following text.The third chapter introduces the basic situation of XN securities zibo sales department and internal account managers,and analyzes the current situation of the incentive mechanism for account managers in XN securities zibo sales department.The fourth chapter summarizes the classical incentive theory and relevant literature on human resource management and selects 20 indicators that will affect the customer managers' satisfaction with the existing incentive mechanism by referring to the evaluation indicators of Lin liwan(2014).Through the questionnaire survey,the actual data of the customer managers of XN securities zibo sales department on the 20 satisfaction indexes were obtained.SPSS23.0 software was used to carry out descriptive statistical analysis on the sample data obtained from the questionnaire survey.The above statistical data were used to further obtain the satisfaction of the customer managers of XN securities zibo sales department on various incentive indicators.The fifth chapter,starting from the results of data analysis,proposes to improve the design of incentive mechanism for customer managers in XN zibo business department: establish fair compensation and welfare incentive mechanism,establish a sound and reasonable performance appraisal incentive mechanism,set up a comprehensive and diversified training incentive mechanism.The sixth chapter draws the conclusion of this paper,and carries on the research prospect.