| The aim of this thesis is to investigate into the Chinese Water Drinking industry. Firstly I will define specifically this topic, and explain exactly the marketing facts in the Chinese Drinking Water domain. We will observe who the leaders are and how they entered the Drinking Water business, as they can be Chinese companies or International ones. I will also analyze if a water crisis is possible nowadays in China while using some theories to support my study. Populations concern about water quality is growing and evolving every day around the world, but mainly in China. A population of over 1.4 billion people should be aware about what they drink every day.The second part of my thesis in mainly based on my working experiences. Through the use of different theories and the documents furnished by my employers over the last 4 years, I will explain and described a potential solution as New Drinking Water Provider. Then a new source of drinking water will be described, the Atmospheric Air to Water Systems. I will define the equipment, the technology and the products with the help of several analyses, pieces and fieldworks I acted during my employment in 2 Atmospheric Air To Water Companies. With the help of Michael Porter’s, SWOT and other concepts, we will analyze and develop a marketing process of these new products containing a new technology. In my opinion, it is important to understand the Drinking Water environment in a country such as the People’s Republic of China, the most impressive and high performing economy in the world. Nowadays the lack of access to drinking water is growing all around Asia, and China can be an example while solving this upcoming problem, the most important in the 21st Century. |
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