The Influence Of Service Innovative Resources And Capabilities On The Intention Of Business Model Innovation

The market environment is increasingly complex and changeable nowadays,companies attempt to get raising continuous revenue by the innovation business model.Innovation and entrepreneurship and the "Internet +" truly stimulate the integration of China's service enterprise and Internet thinking,thereby exploring a new business model.As resources and capabilities play a decisive role to enterprises' value creation,Business model innovation should be based on the organization's innovative resources and capabilities and inseparable from the organizational environment.Therefore,the decisions of different service enterprises are uniform on the innovation of business model.This thesis attempts to explore these factors that affect the innovation of business model for providing guidance for the innovation of business model of service enterprises in China.This research constructs a conceptual model of enterprise innovation resources and ability to influence the business model innovation intention and inspect the open role of organizational environment.Based on the background of modern service industry,interviews and questionnaires were used to carry out the research on the service enterprises in Wuhan,Jingzhou and Shenzhen.Then collecting the relevant data,and the statistical software technology were used to analyze the data.The analysis results show that:(1)the innovation resources and abilities of service enterprises are constituted by four dimensions: the new product development strategy ability,focus on new product development process capability,market sensitivity,IT and "Internet +" experience;(2)the four dimensions of innovation resources and abilities all produces an obvious positive effect on the innovation will;(3)the openness of the organizational environment as the soft power of the enterprise both directly affects the innovation will of business model and has a positive impact on the innovation of business model.Finally,based on the research conclusion and the analysis of the differences in the innovation of the business model,this thesis puts forward the relevant management suggestions from two aspects of emphasizing the cultivation of innovative resources and ability and enhancing the openness of the organizational environment.