Optimization Of The Performance Appraisal System For Account Managers Of ZY Bank Xuchang Branch Based On BSC

With the economic and social development and the opening up of China's financial industry,some domestic financial institutions engaged in banking-like businesses and some foreign financial institutions have launched markets.People's demand for financial services has changed dramatically.Increasingly intense competitive environment,commercial banks must continue to innovate financial products and services,strengthen the construction of the bank's internal performance evaluation system,achieve a win-win situation for corporate and customer values,and ultimately enhance their own competitiveness.As a recently established regional commercial bank,ZY Bank is facing unprecedented challenges and opportunities.It is necessary to strengthen management innovation,combine the dynamic changes of the domestic and foreign environment,and further improve the strategic-oriented performance management system in order to achieve sustained and rapid competition development in the fierce competition of the banking environment.The client manager is the bridge between the bank and the customer.Strengthening the performance evaluation of the client manager is the key to improving the overall performance of ZY Bank.This article takes the client manager of ZY Bank Xuchang Branch as the research object,starts with a review of performance evaluation related theories and methods,and analyzes the status and existing problems of its performance management system.On the basis of it,Applying balanced scorecard theory,from the design of the evaluation index system,the design of the evaluation standards,the implementation of performance evaluation,the performance feedback and communication,the application and improvement of performance results,etc.,optimize the performance evaluation system,and finally from the cultural system construction,strategic orientation,process management,communication mechanism,and information construction Proposed safeguard measures.Through the research in this paper,it provides theoretical and practical references for similar companies to develop performance management.