Study On The Promotion Strategy Of The Logistics Of The Best Express In Lanzhou

With the development of economy and the increasing social needs,China’s social economy and foreign trade have developed rapidly,and the development of online shopping has reached an unprecedented state,which has laid a strong market foundation for the development of China’s logistics.The express delivery industry is based on the traditional transportation industry.With the development of information technology and the rapid growth of foreign trade and online shopping,the new modern logistics industry has a high added value.In recent years,the rapid and stable advancement and development of the logistics industry,the courier service management system,the standardization of express delivery services and the promulgation of relevant supporting policies have created a good policy environment for the development of China’s express delivery market,and also for the development of private express delivery enterprises.Provided an opportunity.It has broken the service model of the traditional logistics industry,from the single storage and transportation to the diversified services in the past,diversified service content and improved service level,providing different needs for different customers.At present,China’s express delivery industry has shown a good momentum of rapid development.The overall scale of the market continues to grow rapidly.State-owned,foreign-funded and private express delivery companies have coexisted in multiple dimensions,and there has been a competitive market structure.For private express delivery enterprises,it is particularly important to build their own logistics capabilities and exert their core competitive advantages in the face of fierce market competition.Logistics capability is the embodiment of the core competitiveness of express delivery companies.The characteristics of the industry determine that express delivery companies must make efforts in the cultivation and improvement of this capability.At present,China’s private express delivery enterprises are developing rapidly,but there is still a big gap between the quality of employees,service level,distribution speed and information construction compared with foreign-funded enterprises and state-owned enterprises.As a logistics capability to support the rapid development of express delivery enterprises,To upgrade,it will eventually become the bottleneck of enterprise development.To this end,it is necessary to conduct an in-depth analysis of the logistics capabilities of private express delivery enterprises,explore the establishment process and characteristics of logistics capability advantages,and find the gap through comparison with excellent enterprises,and lay the foundation for further improving the logistics capabilities of enterprises.In the face of large and scattered consumers,Best Express Logistics,a private express delivery company,wants to seize every customer,in addition to providing high-quality logistics services,it must also enable consumers to enjoy the service in the shortest possible time.Fun and welfare.Strive to provide a distribution service system that meets customer needs and create new competitive advantages by maintaining and managing long-term customer relationships.How to develop and maintain relatively stable customer resources through high-quality logistics distribution service system has become a key factor for the future development of Best Logistics Technology Co.,Ltd.The soundness of logistics distribution service has been regarded as a magic weapon for long-term competition because it is only high.Efficient logistics services can respond to customer needs in a timely manner.Therefore,the research on the logistics distribution service of Best Express can help it adapt to the requirements of the new economic environment and market competition,and enhance its comprehensive distribution capability.This paper will focus on the problem of restricting the logistics capacity of China’s private express delivery enterprises at present,combined with the actual operation of private express delivery enterprise Lanzhou Best Express,analyze the status of its logistics and distribution capabilities,the advantages and disadvantages of current enterprise logistics distribution capabilities,and further analyze its logistics with theoretical analysis.The reason for the low distribution capacity is to propose the improvement strategy of the logistics capability suitable for the characteristics of Lanzhou Best Express.