Optimization Research On The Financial Strategy Of BASM Company

Financial strategy is the main basis for the company to raise funds invest and distribute profits,it is also an important part of the company’s strategy which has a great impact on the company’s production and operation activities.With the rapid economic growth and the continuous development renewal of market environment,there are still a large number of companies going into liquidation because of the financial strategic decision errors.With the gradual development of the "one belt one road" development strategy of the country,and also with the deepening of the world economic exchanges and integration.China’s import and export trade has steadily increased which brings development opportunities to agricultural products foreign trade companies.On the other hand,Because of the dividend of agricultural products industry is disappearing and a series of adverse factors such as low added value of products and changes of foreign trade policies in Europe and America.The survival pressure of foreign trade companies with relatively weak strength is increasing.Therefore,it is of great strategic significance for the company to find out the existing problems in its financial strategy and optimize them in time to realize the steady growth of operating revenue and to improve its competitiveness.This paper takes the agricultural products foreign trade company BASM as the research object.Using the theory and method of financial strategy to optimize the financial strategy of BASM company.First of all,This paper combs the literature review on the theoretical and practical research of financial strategy at home and abroad,it has a comprehensive grasp of the current situation of the comprehensive research of the theory.Secondly,it analyzes the financial strategy of BASM company.Including the introduction of the basic situation of BASM company,the current situation of the company’s financial strategy,the existing problems and the analysis of the causes.Thirdly,optimizing the financial strategy of BASM company.This paper analyzes the company’s environment from the internal and external aspects."Pest" analysis and "Porter’s five forces" model are mainly used in external environment analysis.The internal environment analysis is based on the analysis of the financial situation of BASM company in the past five years.By building the financial strategy matrix of BASM company,the current quadrant position of the company is clear.Then it explores the optimization design of financial strategy of BASM company from three aspects: principles ideas and plans.Finally,from the organization system and technology point of view,this paper puts forward the corresponding implementation guarantee measures for the optimization of BASMcompany’s financial strategy.We also hope that through this research,we can help BASM company to find a suitable financial strategy for its own development.