Studies On The Development Of The Rural Tourism In Dai’yue District Based On SWOT

In recent years,Daiyue District,Tai’an City,Shandong Province has taken the development of "big tourism" as the strategic direction of economic transformation,adjustment and innovation in the region,and established the development positioning of "Taishan Tourism and Daiyue Tourism";meanwhile,in the current country.Under the social background of "poverty alleviation" and "village revitalization",the importance and necessity of vigorously developing rural tourism in Daiyue District has become increasingly prominent.First of all,through a large number of domestic and foreign literature on the development of rural tourism,the development of rural tourism research.Second of all,through field investigation and data collection,using qualitative and quantitative research methods,combing the current development status of rural tourism in Daiyue District.Using SWOT analysis method to comprehensively assess the specific situation of rural tourism development in Daiyue District,and compare and analyze the types of rural tourism strategies suitable for Daiyue District,and finally,based on the above research and analysis,we can draw the development strategy of rural tourism in Daiyue District,and from the overall planning of rural tourism development in Daiyue District,perfect the equipment.Sound management system mechanism and other aspects of the proposed countermeasures.It is hoped that by developing rural tourism rich in the native characteristics of Daiyue District,farmers’ income will continue to increase,rural economic and cultural levels will continue to increase,and the influence of rural tourism in Daiyue District will continue to increase.