Study On The Development Of Rural Tourism In Daiyue District

With the accelerated process of urbanization and economic and social development, rural tourism is becoming a hot issue of tourism development and the new direction of development. Surrounding Mountain Tai and Taian city, with its special strength on the location and tourism resources, Daiyue District has become a hotspot of rural tourism. While the rural tourism research in Daiyue District is still blank, this paper is trying to draw on the experience of rural tourism development at home and abroad, research the development of rural tourism in Daiyue District, Puts forward some countermeasures and suggestions to promote the development of rural tourism.This paper is in accordance with the "theory—empirical studies—policy design" of the path expansion. On the basis of extensive research,this paper first examined the situation of rural tourism development at home and abroad and rural tourism in the development of theoretical basis, such as rural tourism related concepts, rural tourism resources classification and characteristics, the sustainable development of rural tourism of basic theory, etc. Then with Daiyue District profiles, tourism resources situation as background, focus on the development of tourism in the area. From the development localization, the layout and the developing situation such as a case study the four refugee camps formed during the development of rural tourism, namely Shanwaishan rural area, Tianwaitian rural area, Yudaoguliyuan rural tourism, agricultural leisure sightseeing area curcling Mountain Culai.Then using SWOT system, this paper comprehensively analyzed the strengths, weaknesses, opportunities and threats, find out the general problems in the rural tourism development process. Such as lack of rural tourism planning, microscopic planning lags behind, poor management, tourism supply chain has not been formed, tourism environmental capacity overloading,, macro management absence, etc. At the base of above investigations, this paper put forward the suggestions to promote the healthy development of rural tourism, namely government guiding Suggestions, advance the overall strategy, market subject, self-improvement, protection and development strategy and equal and harmonious development strategy. Such as change the thought, updating the conception, firmly establish rural tourism prosperous common people's consciousness; Scientific planning, stressing the focal points and rational distribution, and the orderly development of rural tourism; Establish rural tourism projects, blend in Mountain Tai tourism and regional tourism development system; Optimize the development environment, build a rural tourism development platform; Guiding improve market subject construction, complete the integrated marketing system; Positive broaden financing channels, exploring rural tourism reasonable development mode; Strengthen the education and training talents; The formulation of standards, implement standardized development; Scientific planning, pay attention to product innovation, with characteristic and brand, Accelerate tourism commodity brand development, Introduce talents, pay attention to education, improve the jobholders; Normative service, improve the service level, Strengthening publicity, pay attention to marketing, Strengthening trade and joint, stretched industrial.