Research On Competitive Strategy Of AL Company's U Browser

China's mobile Internet has developed rapidly with the upgrading of mobile network communication infrastructure.Meanwhile,the rapid technological development of chips and communication terminals has stimulated the explosion of mobile Internet applications,and the large-scale innovation in mobile browsers and other application service model and business model.As AL Company's U Browser business market competition is facing challenges from domestic mainstream browser,its championship in domestic brand market share is seriously threatened,while alternative news and information aggregation platform,mobile search engine,vertical mobile application APP,etc.are diverting users,resulting in shrinkage in browser market share and decreased monthly user activity.How can AL Company's U Browser continue to take the lead in the 5G era? This paper constitute an attempt to study the current competitive development of AL Company's U browser business and apply competition management theory to map out the competitive strategy of browser business.This paper aims to study and develop a new market positioning and competitive strategy for the AL Company's U browser business,and to provide reference for the next development of the AL Company's U browser business.First of all,with a comprehensive introduction of the Chinese mobile browser market overview based on the analysis of the development of the AL Company's U browser business in recent years and business model and by comparing the current information and data related to the mainstream mobile browsers on the Chinese mobile Internet,the PEST model and the Porter Five Forces model are employed to analyze the external environment facing the AL Company's U browser business,in order to find out the opportunities and threats to its market competition.Then SWOT analysis and value chain analysis is used to find out the competitive advantages,disadvantages and core competitiveness of Browser business.Finally,the market will be repositioned and new strategic options are proposed,i.e.a differentiation strategy for the browser business and differentiated design,in order to improve the market competitiveness of browser and maintain its competitive advantage in the market.Finally,the paper proposes strategic implementation safeguards in terms of organizational resources,corporate culture,integration and innovation: optimizing human resource management,activating the technology research and development team's persistent innovation,integrating the development of AL Company's culture to give browser values to ensure the smooth implementation of the AL Company's U browser differentiated competitive strategy proposed in the article.At the practical level,this paper hopes that the study will also be of some reference value to other browser businesses as well as the transformation and brand competition of tool-based Internet product APPs.