Research On The Development Strategy Of Company A

With the rapid development of China's economy,the process of urbanization is gradually accelerating,and the demand for urban infrastructure construction and maintenance is also gradually increasing.As the whole urban infrastructure investment and financing platform,urban investment company has been established in various parts of the country.They play an important role in the process of urban infrastructure investment and financing construction.However,due to the imperfect management and control system,the lack of innovation in financing mode and the lack of effective supervision and management mechanism,a series of risks and problems are gradually exposed in the operation of urban investment companies in recent years.In order to effectively contain and prevent the risks associated with urban investment companies at all levels,the government has successively issued relevant policies for regulation and control.Most urban investment companies are facing the changing market environment and government policy regulation,while their development is in a bottleneck,so it is urgent to formulate a sustainable development strategy according to their own situation.In order to face the new challenges under the new situation,company A was registered and established in 2014 in line with the urban construction and development strategy of Xiamen,and is a local urban investment company directly under the city's management.The company is mainly engaged in urban infrastructure construction.It is in the leading position in Xiamen and is gradually radiating to surrounding cities.However,with the slowdown of domestic economic growth,state-owned enterprises are facing deepening reform,and urban investment companies are facing major development opportunities.How to adjust the development direction of enterprises,strengthen marketing management,and maintain healthy and sustainable development of enterprises,It has become a major issue facing company A.This paper first sorts out and summarizes the main businesses of Company A,and makes an in-depth analysis of the competitiveness of the Company.The study foundthat Company A faced difficulties in its development,including problems in the external environment and its own industrial structure.Through PEST analysis,this paper finds macro interference factors in the economic environment,political and legal environment,social and cultural environment,technological environment and other aspects to the development of the enterprise.It also finds the advantages and disadvantages of Company A through the analysis of the enterprise's own capabilities.Using SWOT strategic analysis,it holds that Company A should give priority to WO strategy(reverse strategy)in strategic selection,and continuously enhance the core competitiveness of its existing main business through coordinated development of businesses in various sectors.To do a good job in the projects and arrangements required by the government,to operate city assets and capital as the core,to market-oriented operation as the goal,to innovate investment and financing modes,so as to achieve their own sustainable and healthy development.