Research On Service Marketing Strategy Of I Market Research Company Under The Background Of Big Data

The coming of the wave of information technology makes the network data increase in geometric state every minute and every second,and the massive data also makes the society enter an era of big data.In the era of big data,the quantity of information is constantly superimposed and increasing,retrieval,collection,analysis and screening of these data has become a professional work,but also has a great impact on the macro market.The change of the macro market environment has prompted the enterprise to produce the inherent demand of strategic change,thus making the consulting market full of diversified consulting needs.Most of the data research in the new era is based on information technology,big data integration through productivity expansion as a primary objective body transformation.In the case of increasing new data information,many professional information extraction companies also gradually began to enter market consulting industry,to provide customers with specific feasibility measures.This way of development not only improves the overall research model of enterprises,but also helps enterprises to determine development goals and plans in the future development.Guangzhou I market research company is an traditional enterprise that mainly provides market research management consultation.Under the impact of big data,how to further strengthen service marketing management is the key problem that enterprises need to solve at present.In this paper,we mainly use the principle of combining theory with practice.Based on the development of Guangzhou I Market Research Company under the situation of big data,the service marketing strategy is analyzed emphatically through the relevant knowledge of service marketing management.Through the analysis,this paper analyzes the current products,pricing,channels,promotions,personnel,physical display and process of Guangzhou I market research company with the help of 7 Ps marketing theory,according to the analysis results,and summarizes the current situation of service marketing of Guangzhou I market research company,this paper then puts forward the problems of focusing on passive marketing,lack of long-term plan,insufficient network of consulting and insufficient structure of talent team in the service marketing of Guangzhou I Market Research Company under the background of current big data.Finally,from the perspective of 7 Ps,the company how to combined with development environment of big data,using,the application of big data in marketing experience,the application of big data in customer viscosity and the application of big data in tangible display specialty,and improve the quality of service marketing under the background of big data are put forward.Through the research,the article believes that the arrival of the big data era makes the market research industry must also change with it.In the background of the whole management consulting big market environment,its operation mode,customer company,macro data,consulting enterprise these factors all change because of the arrival of the big data era.As a traditional market research company,it needs to know how to ride the tide of it's times,can flexibly capture the market changes,keep up with the development of the big data era,timely adaptation in service marketing,so as to help itself constantly improve their competitive strength.