Research On Retail Business Model Innovation Under Sharing Economy

In recent years,the sharing economy,as a popular form of business,has been widely used in many important areas of Chinese economic system.It has promoted the upgrading and upgrading of infrastructure and the transformation of the concept of mass consumption.With the development of The Internet platform,the sharing economy integrates and redistributes the surplus resources in the society to achieve the efficient matching and maximum utilization of resources on the supply side and the demand side.The retail trade is the most direct and sensitive to the change of demand because of the direct connection to the general end consumers.Once the new retail concept of sharing economy is put forward,it has attracted great attention from theoretical and practical circles,and relevant theoretical researches have appeared one after another,providing ideas for the future development of retail industry.Based on the existing research results and the definition of sharing economy,business model and the connotation of business model innovation,this paper analyzes the impact of sharing economy on the retail industry and its business model in combination with the development status and deficiencies of China's retail industry and the sharing economy.Second,follow the internal and external environment changes,business model elements-the business model innovation to explore the research train of thought,based on retail industry characteristics,focus on the business model of "infrastructure,value propositions,customer mode,value realization" nine key elements,the four aspects as theoretical basis,the construction of Shared economy factors of retail business model innovation framework.Finally,based on the successful transformation cases of Suning Commerce under the background of sharing economy,the paper provides feasible Suggestions for retail business model innovation from the perspective of sharing economy.The conclusions of this paper are as follows:Under the sharing economy environment,systematic new innovation with value proposition as the key element of innovation is an effective way to innovate retail business model.The future development of retail industry tends to the integrated developm.ent mode of onliness and offline multi-functional and multi-regional formats.A major transformation of retail business model innovation is the construction of Shared logistics distribution system.Cross-domain and multi-platform integration is the strategic guidance of the fuutre retail business model.The retail business model innovation under the sharing economy environment is centered on the value proposition.In this paper,nine elements of business model innovation are the key contents for retail industry to realize transformation and enhance competitiveness under the sharing economy.Through this study,it is expected to provide help for the subsequent research on the theory and practice of business model and sharing economy,and provide beneficial guidance for the sustainable development of retail industry.