Research On The Influence Of Social Network On The Return Home Business Decision Of Migrant Workers

With the deepening of the rural revitalization strategy and the“double innovation” strategy,the number of migrant workers returning home to work has also gradually increased.The return of migrant workers to their hometowns is not only conducive to increasing their own economic income,but also to the pursuit of self-worth,but also to promote the economic development of rural areas and promote the integration and development of related industries.Encouraging migrant workers to return to their hometowns has become an important measure to promote the comprehensive construction of a well-off society and economic growth.However,the current research on migrant workers returning to their hometowns is still insufficient,and they have not been able to conduct comprehensive research on returning home businesses.Based on the social network factors,this paper analyzes the impact of social networks on entrepreneurial decision-making,in order to understand the whole process of returning home business and to promote the smooth progress of returning home business.Based on the theory of social capital,the article uses multiple linear regression,binary logistic and hierarchical regression analysis to deeply explore the mechanism of social network influence entrepreneurial decision-making.It is concluded that:(1)Among the three dimensions ofsocial network,family social network,village-level social network and colleague relationship network have positive influence on the entrepreneurial decision-making of migrant workers.(2)The three dimensions of social network have a positive impact on the availability of migrant workers' entrepreneurial resources.(3)The availability of entrepreneurial resources has a positive impact on the return of migrant workers to entrepreneurship decisions.(4)The availability of entrepreneurial resources has a mediating role in the impact of social networks on entrepreneurial decision-making.(5)Entrepreneurial self-efficacy has a positive adjustment effect on the impact of the availability of entrepreneurial resources on entrepreneurial decision-making.Based on this,the following four suggestions are proposed: First,the government should promote migrant workers to return to their hometowns from the perspective of entrepreneurial information resources;second,the government should promote migrant workers to return to their hometowns from the perspective of credit resources;third,the government should Subsidies promote the development of returning home business;fourth,the government should optimize relevant service support policies to promote the development of returning home business.