Study On Competition Strategy Of A Real Estate Company's Pension Real Estate

Under the current macroeconomic policy control of China's real estate industry,the real estate industry has gradually become more rational and evolved in the direction of "just live and not speculate." At the same time,as a part of China's market economy,real estate companies are also facing constraints from multiple factors in the current fierce competition in the real estate industry,including both macroeconomic policies and industry development characteristics.Some weak links in its own operation and development factors have greatly affected the operation and sales of the real estate enterprise market.For the senior real estate company of the A real estate company where the author is located,under the current development environment of the real estate industry,A real estate company's pension real estate marketing has achieved good results,but also encountered some development difficulties,such as marketing positioning,market operation,and other aspects.There are many problems.A real estate company needs to take the elderly real estate as an important market operation direction to promote development.Based on this,the author bases on the real estate company 's retirement real estate competition practice,focuses on the competition theory of the industry and individuals in accordance with the corporate market competition theory,studies the real estate company 's retirement real estate competition,and strives to form some new competition ideas or strategic solutions..With the help of interview method,literature analysis method,and case analysis method,this article takes A real estate company's pension real estate competition strategy as its focus,and follows the research and analysis ideas of "collection theory ? status quo review ? problem orientation ? environmental analysis ? strategic design ? implementation guarantee" Among them,it focuses on reviewing the current situation and competitive environment of A real estate company's pension real estate,combined with SWOT and QSPM analysis,it is proposed that A real estate company's pension real estate should give priority to choosing a differentiation strategy.A real estate company's pension real estate should be positioned in the mid-range market.Through product differentiation,service differentiation,and marketing differentiation,the strategic goals of pension real estate competition should be formulated,and timely management and control should be conducted during the organization and implementation process.A real estate company's pension real estate should further optimize the corporate organization,strengthen the construction of its workforce,and shape a good corporate culture,so as to help A real estate company's pension real estate to achieve good competitive performance and promote the sustainable development of A real estate company's pension real estate.