Hutchison Whampoa Real Estate Company Project Quality Management Optimization System

The development of the real estate industry is directly related to the national economy and people’s livelihood.It is one of the main industries in the national economy.In recent years,with the large population into the Shanghai city,the process of building five new emerging cities and new million new towns has accelerated,and its construction scale has also been accelerated.Will gradually expand,after the rapid development of the real estate industry in 2017,as local governments have successively promulgated relevant regulatory policies.The development of the real estate industry has entered a new stage.This stage is for the development of the company’s capital capabilities,product planning capabilities,and the marketing ability,project transaction and later management and maintenance ability all put forward higher requirements.The development strength of Hutchison Real Estate ranks among the best among Hong Kong development companies.In 1998,it led the advancement to the Shanghai market.It is an early foreign company stationed in Shanghai and competes with local development companies in Shanghai.How Hutchison Real Estate wins a place in the market competition requires Hutchison Real Estate to have a clear corporate operating position in Shanghai.Especially at this stage,Hutchison Real Estate should put real estate quality as its top priority.This article takes the Yucuiyuan Villa,a real estate project for high-end individuals developed by Hutchison Real Estate Co.,Ltd.,as the research object.On the basis of consulting a large number of relevant documents,the domestic research and development of the quality management system of the real estate industry was systematically reviewed,and the relevant theories applied were clarified.On the basis of introducing the development background,corporate management characteristics,and corporate culture of Hutchison Real Estate,the questionnaire survey method is used to analyze the problems in the quality management system of the Yucuiyuan project.In the paper,a questionnaire was designed to survey the relevant personnel of the company.On the basis of the questionnaire statistics,the problems in the quality management system of the Yucuiyuan project were sorted out,and the reasons for the problems were analyzed in depth.According to the shortcomings of the company’s quality management system,this article applies quality management theory to give an optimization plan for the optimization of the quality management system before,during,and after the completion of the project,and also establishes the process quality control and quality management system evaluation system.An optimization scheme was proposed.The relevant review process before construction was improved,and the setting of quality control points during construction,project quality pre-control,construction quality inspection,etc.were systematically studied.This article also proposes safeguard measures for the implementation of the optimization plan from the perspectives of improving employees’ quality awareness,improving the quality management organization,establishing a quality review mechanism,and strengthening the configuration of testing equipment.Through the optimization research on the quality management system of the Yucuiyuan project,this article helps the Hutchison Real Estate brand gain a competitive advantage in the fierce Shanghai real estate market,and lays a solid foundation for competition in the face of the complex and changeable real estate market situation.Provide high-quality real estate for the majority of Shanghai customers,so that the majority of users can enjoy a high-quality life,thereby enhancing the corporate brand and customer satisfaction.