Internet Platform Business Model Innovation On IVD QC Product Of HSK Co.

IVD QC product which has been rapidly developed these 30 years is the main product of HSK Company.This company has been established almost 20 years which is just the beginning of the IVD sprouted and the company reached its peak along with the expansion of the product,but recently,although the product still hold the market,but HSK company start to decline,and business innovation is urgent at present.Meanwhile,IT technology blossoms at a full speed,some traditional enterprise realized changeover or corner taking by IT technology.Based on this background,this paper the IVD QC innovation business mode for HSK company to help it walk out of trouble and rebuild its competition advantage as well as provide new method for other company's development.During this study,the paper is based on the theory of VI business mode,analyzes the present business mode of HSK and figure out the confronting problem and disadvantage.Then design the IT Tec.Innovation business mode and list the contrastive analysis between the new and old business mode to prove the strategic feasibility of the new mode with the method of Michael Porter's Five Forces Model analysis.Finally,based on the product valve curve mode and RATER index service quality mode,analyze the company's value structure and space under the new business mode and design the new profit mode,at the same time,provide the suggestion and guiding idea for the process of innovation business mode to help it come into use to make the theory research produce practical value.According to analysis and research,it comes into the following three conclusions: 1.The business mode of enterprise should transform based on the historical background and social needs;2.The core of the business mode is value proposition and the innovation of value proposition is the first step;3.The market competitiveness of enterprise is originated from the competitive customer value,to create continuously competitive customer value which is namely sustainable innovation is the key to keep the competitive edge.