Research On Business Mode Innovation Approaches Of VR Business

Over the past years,virtual reality technology has enjoyed rapid development in the consumer market,and a large number of transformation-driving or newly-established high-tech enterprises with virtual reality technology as the main business have emerged in the market.Such companies not only share the same characteristics with internet high-tech enterprises,but also have their own unique technologies,application features,as well as market environment characteristics which make those virtual reality enterprises bear their particular characteristics in business model.The innovations in business model have to based on the industry characteristics,the company's own positioning and the available resources.Similarly,virtual reality enterprises also need to combine their own industry situations to carry out business model innovation for market competitiveness maintenance.At present,the academia has not built a complete and scientific theoretical framework of research on virtual reality enterprises' business model innovation,the path selection of value chain and the evaluation of innovation effectiveness.Therefore,constructing a complete and scientific analytical framework and evaluation system for the business model innovation of virtual reality enterprises serves important theoretical and practical significance for such companies,also,it helps to contribute to establish their core competitive advantages and promote their development.Based on Wei Wei's "six elements theory".and platform theory proposed,this paper distinguishes the industry characteristics of three types of virtual reality enterprises,such as content type,hardware platform type and industry application,on the basis of virtual reality enterprise product or service orientation,Enterprise characteristics and product features.On this basis,the author analyzes the motivations of these three types of virtual reality enterprises to innovate business model.Through the comparative analysis,it is found that the homogenization of the business model,the rapid iteration of the industry technology,the market that needs to be nurtured and excavated,the consumer's individual demand for the products and services is the three types of virtual reality enterprises to innovate the business model Of the main drivers,and these drivers to further drive the business model for the possibility of innovation and reality.Based on the "six elements theory" of business model,this paper puts forward the five dimensions of target market positioning,market development trend,enterprise business system,virtual reality technology level and industry resource integration to innovate business model of virtual reality enterprise Of the elements,to achieve the design process,to achieve the path to the construction and specific design.Finally,the FMSJ technology company,for example,through the field research and field interviews and other methods,the business model of the enterprise elements and the realization of the path,combined with the above analysis framework,a confirmatory summary.Fin ally,the effectiveness of FMSJ business model innovation is evaluated by the factor analysis method.The evaluation results are in line with the actual situation,which shows that the evaluation system index and evaluation method have certain guiding significance for the innovation of business model for virtual reality enterprises.In summary,firmed with practical and realistic attitude toward study and based on the actual situation of virtual reality industry and related theories and research findings of the business model,this paper conducts classifiable elaboration and analysis of the innovations of existing virtual reality enterprises' business model,constructs an analytical framework of such enterprises' business model innovation,and establishes the index and evaluation method of business model innovation effectiveness evaluation system.