Research On The Business Model Of Sharing(Rental) Baby Carriage

Along with the rapid development of the national economy,the development speed of the children’s market is even more alarming,far exceeding the growth rate of the adult consumer goods market.Strollers have the characteristics of short use time and many types,which provide the possibility for the stroller sharing(rental)business model.With the development of mobile Internet technology and the combination of technologies such as big data,cloud computing and smart terminals,the rise of the new business model of “shared(lease)economy” has been promoted.All industries will be affected by the sharing economy to varying degrees,from our daily living habits to behaviors.In the past,we have the concept of “owning” for products,and the concept of “property rights” for products.These core concepts will change with the development of shared economy.The maximization of resources is the core of the sharing economy.Under the influence of the sharing economy,the economic form has also undergone significant changes.In the past,it was the collective supply and demand economy.Now it is slowly turning to individual matching economic forms.The idle available resources can be revitalized and personalized.The needs are also met.Since the day of the invention,the baby stroller has always been a one-time consumer product,and customers have bought one after another to meet the needs of the baby at different ages.When these trolleys ended their short-term mission,most of them entered the garbage dump,and a small part of them went to the second-hand market.In the face of the imbalance between supply and demand,selling used cars has become a headache for the mothers.This paper,through the business model of traditional baby stroller sales,currently has an analysis of the shared baby stroller business model,and then proposes a baby-car shared(buyable and rentable)business model to maximize customer benefits and better meet consumers.The interests of the appeal.Through the research of this business model,the first is to solve the problem of idle waste of the customer’s trolley,and make the purchase mode become a buyable and rentable mode;on the other hand,the number of uses of the trolley is increased,and the society saves a lot of resources;The cost of the customer’s use of the baby stroller is greatly reduced.