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Universe Official Business Operations Strategy

Posted on:2010-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:W S CaiFull Text:PDF
GTID:2199360275492043Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the deepening of China's market economy development and the extent of China's deepening reform and opening up, China's furniture industry has been rapid development, in the face of an increasingly open international and domestic market; furniture industry is going through a series of changes and brings a profound impact on the industry. Competition in the furniture industry, the development of enterprises should be a positive business strategy, rather than reactive approach to rely on intuition and experience in deciding the future direction of development. Strategic Enterprise Management process for determining the future direction of enterprise development to provide a logical, systematic and objective approach. Entrepreneurs on the furniture, just rely on intuition in decision-making, the risk is too high. Successful enterprise strategists take time to reflect on the competitive environment of enterprises vis-a-vis the core strengths lie, as an organization will move toward the future, where, and then at the appropriate time frame to achieve the project and decision-making enterprise from the current location into position should be achieved. Therefore, the implementation of operational strategies for improving the furniture of the core competitiveness of enterprises and help enterprises to achieve sustainable development of furniture has a very important practical significance.This paper attempts to select cases for analysis Joves Company. Joves Company as a home decoration furniture production enterprises in the changing market environment will continue to maintain and expand the advantages of inter-industry policy to avoid the threat posed by climate change, and form their own competitive advantage and market position to continue to expand, improve the system of corporate strategic planning is essential. This paper is divided into four main parts: the first part of the Joves Company major enterprise operating environment for the implementation of the strategy analysis, including macro-economic environment as well as the Joves Company micro-enterprise environment, the focus of enterprises belong to the Joves Company position and development prospects of the industry, Joves Company itself advantage of existing resources and analysis of business operations for the Joves Company strategy to lay the foundation; the second part of the major companies operating on Joves Company Review of strategy and operating strategy for the future Joves overall research options; the third part of Joves Company operational implementation of the strategy put forward some countermeasures and suggestions, mainly focusing on R & D and design, production control, quality control, marketing strategies, as well as supply chain management and other aspects of the strategy; The fourth part of the main operational strategies for the specific implementation in the process, Joves Company operating strategies for how to control and change from the content, methods, and control flow analysis.
Keywords/Search Tags:operating strategy, R & D design, quality control, supply chain management, core competitiveness
PDF Full Text Request
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