Research On Performance Appraisal System Optimization Of Life Insurance Salesmen In Tangshan Branch Of China Life Insurance Company

Performance appraisal is an important part of human resource management,an effective way to improve performance level,and an effective tool to improve management ability.The performance appraisal system breaks down the company's strategic objectives layer by layer,passes the concrete goal to the employees,and through the process of performance appraisal and the feedback and application of the results,the achievement of the company's value is enhanced while promoting the value of employees.Establishing and optimizing the performance appraisal system is strategic significance to the sustainable development of enterprises.This paper takes the performance appraisal of life insurance salesmen in Tangshan Branch of China Life Insurance Company as the research object.Firstly,the relevant theories at home and abroad are sorted out by using the method of theoretical analysis,and then the theoretical level lays the foundation for the optimization of enterprise performance appraisal system.Secondly,it analyzes the current situation of the company and the performance appraisal of the salesmen,focuses on the problems and causes of the performance appraisal,and makes clear the direction of the performance appraisal system optimization.Then,based on the company's strategic objectives and KPI assessment method,the performance appraisal system of life insurance salesmen is optimized.Finally,the requirements of organizational guarantee,institutional guarantee,technical guarantee and cultural guarantee are clarified to ensure the implementation effect of the optimized performance appraisal system.Through the optimization of the performance appraisal system of life insurance salesmen in Tangshan Branch of China Life Insurance Company,we hope to improve the performance of life insurance salesmen,achieve the company's strategic objectives and enhance the company's market competitiveness.