Problems Existing In Rural Tourism Development Of Jingxing County And Governance Countermeasures

The implementation of the Rural Revitalization Strategy is a major strategic deployment made by the 19 th National Congress of the Communist Party of China,and a major realistic choice to win the decisive victory in building a moderately prosperous society in an all-round way and to do a good job in the work of "agriculture,rural areas and farmers".As a new type of tourism industry,rural tourism is an important way to integrate the coordination of various industries,make full use of and protect rural resources,and promote the sustainable development of rural economy and society.Therefore,rural tourism has become an important starting point to vigorously promote the implementation of the strategy of rural revitalization,and it is in an opportunity period of vigorous development.However,there is still a gap between its current contribution to rural economic and social development and the expected goal,and there are also some problems of diversification.In this case,it is necessary to promote the governance of rural tourism to promote the healthy and sustainable development of rural tourism in the new era.The research object of this paper is Jingxing County,Hebei Province,which is rich in rural tourism resources in Taihang mountain area.The development of rural tourism is advancing steadily,but it is facing a bottleneck.The research on the development of rural tourism in Jingxing county is of typicality and universal applicability.From the perspective of public governance,this paper studies the problems and Countermeasures in the development of rural tourism in Jingxing county.First of all,through the study of relevant literature and reference materials,summarize and summarize the research status and theory of rural tourism development at home and abroad,and explain the theory of public governance and sustainable development applied in this paper.Secondly,through consulting materials and on-the-spot visits,this paper summarizes the general situation and development status of rural tourism resources in Jingxing county.Thirdly,combined with the results of questionnaire and interview records,this paper analyzes and summarizes the problems existing in the development of rural tourism in Jingxing County,and then uses the theory of public governance and the theory of sustainable development to study the causes of theproblems.Finally,combined with the actual situation of Jingxing County,the paper puts forward the countermeasures to solve the problems in the development of rural tourism in Jingxing county.It is found that there are some problems in the development of rural tourism in Jingxing County,such as the offside and absence of the government,the lack of public infrastructure,the low level of service and reception,the blind and disordered project development,the lack of product development,the weak publicity and marketing,the low participation of local residents,and the poor maintenance of rights and interests.The reasons are that the leading role of the government is not good,the public service system is not perfect,and the management system is not perfect.To this end,this paper puts forward some countermeasures,such as strengthening top-level design,making rural tourism development plan scientifically,perfecting rural tourism development guarantee system,innovating investment attraction and product development system,expanding publicity and marketing methods.In this paper,through the study of the problems in the development of rural tourism in Jingxing county and the countermeasures,we hope to break through the difficulties in the development of rural tourism in Jingxing county.Through the case study,it can also provide practical cases for the implementation of the strategy of rural tourism to promote rural revitalization,and find the optimal path for the rural tourism industry to enter the fast lane of rapid development in the next step.