Study On The Replacement Mechanism Of Cruise Taxi By Car-Hailing

In recent years,with the development of the Internet and the sharing economy,car-hailing injects new vitality into the taxi industry.However,at the same time the car-hailing brings convenience to consumers,the impact of the original taxi industry,in violation of the interests of the relevant stakeholders.The traditional taxi and car-hailing provide personal travel services,with a certain degree of substitution,this article from the perspective of the stakeholders of the taxi industry,through the analysis of the driving forces of various stakeholders,to explore the car-hailing alternative trend to traditional cabs.Firstly,based on combing the service model of the taxi industry,this paper separately introduces the operation mode of parade taxis and car-hailing,which provides the foundation for the profit model construction below.The status quo of the development of the taxi market was analyzed,and the problems existing in the patrolling taxis as well as the development stage of the network taxis were explored.The unbalanced development of traditional taxis and carhailing resulted in contradictions between the two.Secondly,sort out the types and characteristics of relevant stakeholders in the taxi industry.The main stakeholders are: taxi companies,car-hailing platform companies,drivers,and passengers;and analyze the driving forces of various stakeholders.This article will be driven by one party.Force is divided into two kinds of thrust and gravity.Through analysis,it is concluded that:(1)The driving forces of the company include external factors and internal factors.The external factors mainly include: policy factors,economic factors,social factors,and technical factors;the internal factors are mainly profitable,and the profit models of the taxi company and the internet tour vehicle platform company are respectively constructed.(2)Drivers are profit-seeking as rational people,constructing profits models for patrolling taxi drivers and car-hailing drivers.(3)The driving forces of passengers include: convenience,comfort,safety,and economy.Finally,the paper analyzes the driving forces of taxi companies,car-hailing platform companies,drivers and passengers.Through the analysis,we can draw:(1)In terms of external factors,technical factors promote the development of car-hailing,and policy factors promote the shift of cruise taxis to car-hailing.The lack of policies will temporarily hinder the development of car-hailing.In terms of internal factors,both the operating modes have their own drawbacks and they all have to be solved.In terms of profitability,the profitability of taxi companies is relatively stable compared with that of car-hailing.However,the profitability is not as good as that of car-hailing.The large number of users of car-hailing platforms make up for the lack of stability.On the whole,car-hailing platform company's prospects for development is more extensive.(2)According to the driver profit model built,through the survey data analysis,the cruise taxi driver's income is less than the car-hailing driver's income.The reason is: first,the cruise mode takes a lot of time looking for passengers,thereby increasing the cost of fuel;the second is high molecular money.(3)Through the analysis of the size of the passenger's driving force,its gravity is greater than its thrust.Based on the above discussion,the car-hailing will certainly replace the traditional cruise taxi service mode,become the main force to provide passengers with personalized travel services.