E-commerce Of Linhai Special Agricultural Products Research On Optimization Of Business Model

Since the world entered the information age,the Internet has not only changed people's lifestyles,but also changed the business philosophy of the enterprise.The development of the Internet has generated e-commerce,and the application of the Internet on mobile devices has greatly increased the number of electronics.The interaction between business and people's lives has become a very viable business model.This change in business model can be said to be changing with each passing day.For enterprises and individuals,they need to continuously learn and transform the corresponding knowledge theory before they are eliminated by the market.Since 2015,China has proposed a new “Internet +” e-commerce business model,followed by the concept of “Internet + Agriculture” to solve the problems of agriculture,rural areas and farmers,and proposed to apply cutting-edge Internet cutting-edge technologies such as blockchain and big data.To build a new agricultural ecology nationwide.Relying on Zhejiang 's Internet dividend,Linhai City has carefully studied and implemented the “Internet + Agriculture” policy promoted by the State Council,completed the established phase results,and is still digging for a better combination of e-commerce and the agricultural industry to form a more optimized Potential of the business model.As the key to solving the three agricultural problems in Linhai City,specialty agricultural products stand out from ordinary agricultural products with their extremely high economic returns,huge demand for fine agricultural products,and a high degree of e-commerce fit.They have become growers and merchants.The first choice for enterprises to create economic value has provided an endless vitality for the modern agricultural revitalization of Linhai City.Based on the supply chain theory,value chain theory and transaction cost theory as the theoretical basis,this paper combines the methods of literature review,online and offline research to obtain information on the e-commerce business model of Linhai's characteristic agricultural products,and analyzes the development of e-commerce on Linhai's characteristicagricultural products.The current situation,lists the internal and external factors that promote and hinder the development of the e-commerce business model of specialty agricultural products in Linhai.And based on the advantages of Linhai's characteristic agricultural products e-commerce,a swot model is established,and the model proposes countermeasures and suggestions suitable for the optimization of Linhai's characteristic agricultural products e-commerce business model.It can effectively promote the development of agricultural e-commerce in Linhai City,improve the income level of farmers in Linhai,solve the problem of insufficient market information feedback during planting,promote the construction of agricultural modernization in the region,and lay a solid foundation for the rural economic revitalization strategy.