A Research On Management Optimization Of New Product Development Project Of Company VRT

The past two year 2018 and 2019 are full of challenging and dramatic changes in China automobile market,even in the global automobile market.After 28 years of continue growth,China,the world's largest auto market,has entered into a low growth or even negative growth stage for the first time.Uncertain economic factors and increasingly stringent regulatory requirements require that all vehicle enterprises not only strive for service,price,innovation speed,but also cost.Otherwise,they are likely to fall in the cold winter.Automobile sales decline,as the upstream industry automotive component enterprises are be spared.In the adversity of sales decline,material cost rising and profit rate being eroded,how to recover development cost quickly and avoid unnecessary cost is an imminent problem for all automotive component enterprises.How to deal with the various requirements for new products from OEM is an urgent problem for component enterprises,such as the increasingly shorter development time,the higher product quality and the lower price.This research quotes the theory of project management and the method of project management used in the automobile industry,and combines the author's practical work experience.To sort out and analyze the problems existing in the new product development project management process of VRT Company and put forward the improvement plan.First of all,it describes the research background,significance,theme and content of the thesis,and adopts the methods of the documentary analysis and case-analysis,as well as the theories of project management and process reengineering;secondly,it analyzes the original project management process by taking the new product development project management of VRT company as a case;it digs out a series of problems,such as the mutual prevarication of project members,the formality of project review.No one cares about the development cost of the project and the frequent occurrence of accidents;then,through the in-depth analysis of the problems,the improvement plans are put forward for the problems accordingly,such as: process improvement,adoption of a new organizational structure,definition of the responsibilities and responsibilities of organization members,refinement of the original evaluation nodes,introduction of MLA and quality gate review,identification of customer requirements with QFD,and monitoring uncertain risks,strengthen product quality control.Finally,in order to improve the program can be effectively implemented;the implementation plan and its guarantee plan are formulated.Although project management has been use many years in foreigner country,but its appliance in china is not good as expected,especially in the start-up enterprises.It is hoped that through this research,it will provide certain guidance and improvement direction for the follow-up new product development process improvement in VRT,such as improve product quality,shorten project development time and reduce product development cost.At the same time,it also hopes to provide reference for the new product development project management of other industries.