The Research Of China’s Dairy Industrial Chain Interest Distribution Mechanism

In recent years, China’s dairy industry developed rapidly.China has become the world’s third largest dairy producer in 2008. But for a long time, our country farmers’ income instability, It is very hard for them to increase their income, Periodic "dumping milk" event hit farmers’ production enthusiasm. Dairy farmers’ income mainly come from the price of the raw milk, When the opportunity costs of dairy farmers sell fresh milk less than the opportunity cost when they don’t produce, dairy farmers will not continue to provide fresh mil, besides, it is very hard for raw milk to store and remain freshness. For dairy farmers, it is their best choice to dump raw milk. So the price fluctuation is the direct cause of dairy farmers "dumping milk". But investigate the root reason, lie in China’s dairy industry chain does not form reasonable interest distribution mechanism.This paper use the theory of industrial organization, On the basis of the dairy industry’s market structure and market behavior and the comparison of interest subjects’market forces, To analyze reasons of why China’s dairy industry chain’s benefit distribution mechanism is not reasonable The results show that China’s dairy industry market structure is not centralized, Low barriers to entry, high exit barriers, The increasingly fierce competition strategy between Milk enterprises make the price of raw milk lower, What is more important, The unequal Market position between milk enterprises and dairy farmers, which result in China’s dairy industry chain exists reasonable interest distribution mechanism, and it is very hard for dairy industry chain to form the resource integration advantages of 1+1>2.Based on the analysis of the reasons of China’s dairy industry does not form reasonable interest distribution mechanism. Combining the feature of China’s dairy industry chain and shapley value method in the widely used to solve the problem of benefits distribution between cooperative members, I think, It is reasonable but incomplete for shapley value method to base on cooperative members’contribution to allocate benefits. So this article by adding the degree of cooperation, the innovation ability and risk bearing ability to adjust fundamental interests allocations, To build industrial profit distribution method which based on the shapley value method, multi-factor comprehensive correction, based on the theory of fuzzy mathematics, fuzzy comprehensive evaluation method to determine the correction factor ". To make the profit distribution efficiency and fairness. Besides, Combining foreign successful practical experience, to analysis dairy industry chain organization structure and the link mode in the developed world and try to find how realize the fair and reasonable industrial chain benefit allocation mechanism. In the end, to put forward a series of effective suggestions and promote China’s industrial chain of fair and reasonable benefit distribution mechanism formation,to promote chain cooperation members become the true "risk-sharing, benefit-sharing" economic community.This article embarks from the "dairy pour milk" incident, to explore the deep reasons. Creatively from the viewpoint of interests distribution to solve the problem in the development of dairy industry in our country, to make dairy truly become the helpful to farmers and agriculture.