The Research On Performance Evaluation System Of HN Branch Of Huishang Bank Which Based On Balanced Scorecard

With the rapid development of the market economy,commercial Banks also rise.In the current society,commercial Banks have a serious impact on the market experience,and commercial Banks have already become an indispensable financial center in economic activities.It has a special and irreplaceable position in the national economy.In the current context,if commercial Banks want to seize opportunities,break through difficulties and base themselves on the fundamentals,they need to have a performance evaluation system in line with their own conditions.Whether the bank's performance evaluation system is scientific and reasonable to a certain extent,and whether it is consistent with the development trend of the bank,will directly affect the enthusiasm of bank staff,and also hinder the development and transformation of the bank.At present,commercial Banks in China do not have a comprehensive performance evaluation mechanism,but the development of commercial Banks is inseparable from the effective performance evaluation system.Balanced scorecard is a highly operable method,which changes the traditional constraints of performance evaluation and speeds up the transformation of strategic objectives of Banks into more direct management processes to a certain extent.In order to make commercial Banks develop healthily,it is necessary to set certain strategic goals and develop simultaneously with bank performance.In this paper,huishang bank HN branch is taken as an analysis case to understand the performance evaluation system of HN branch.At the same time,a more complete and effective performance evaluation system should be constructed based on the actual analysis.Three methods,literature review method,case analysis method and analytic hierarchy process(ahp),are also adopted in the application research of BSC in HN branch.Finally,five parts are obtained: the first part is to introduce the purpose,significance,content and method of the research in order to make the following research simple and clear.The second part analyzes and compares the performance evaluation methods of Chinese Banks and foreign Banks,studies the corresponding relationship between performance evaluation and BSC,and combines the relevant characteristics of commercial Banks.Finally,it concludes that the development of performance evaluation system cannot be separated from BSC.The third part takes HN branch as the research object,applies the analytic hierarchy process,and establishes a set of evaluation system suitable for the bank according to some practical problems encountered in the internal development of HN branch.In the fourth part,the system calls the strategic goal as the root,and communicates the strategic goal to all departments and all staff of the bank,and makes an evaluation to evaluate whether the system has an impact on the bank.In the fifth part,in order to promote the healthy development of HN branch,on the basis of balanced scorecard,it is necessary to put forward the performance evaluation system that HN branch has adequate guarantee methods.