Based On The Balanced Scorecard Of Commercial Bank Customer Manager Performance Evaluation System Research

Performance appraisal is an important component of human resource management system, and the establishment of performance appraisal system is a new development direction of performance management, which is related to a vital part of the entire management system. As the main body of the world’s financial industry, the commercial banks plays a vital role to finance development of the country and even the stability for the whole economy and society. Today, the account manager system has gradually become an inevitable choice for commercial bank to gain high quality customer base. In today’s banking sector which is increasingly competitive, establishing a performance appraisal system fitting the modern development account manager for the account manager of commercial banks, will become a brand new and great research topic, and has important practical significance in how to improve the competitiveness of the bank account manager groups.This paper relates to five parts, analyzing the performance appraisal system of GS branch account manager based on the Balanced Scorecard: the first part is an introduction, mainly introducing the background of the subject, content and methods of research and study Summary at home and abroad; the second part is an overview of theory about performance appraisal, discussing mainly from two aspects----connotations of performance appraisal and methods of its design, in which the method of performance appraisal mainly elaborates the key performance indicators and Balanced Scorecard theory; the third part deeply discusses the current situation and problems of account manager performance appraisal in GS branch, including the qualifications, job duties, appraisal procedures, appraisal management of the bank account manager job, descriptions and analysis on the content and methods for the existing indicators, and also analysis of the advantages and disadvantages on the effect of its implementation; the fourth part is the redesign for account manager’s performance appraisal system GS branch, including the design objectives, principles and proposes safeguards for the smooth implementation of the new system according to comparison between the old and new; and finally is the conclusions of the research and questions to be studied.On the basis of Balanced Scorecard and key performance indicators which have been comprehensively discussed, this paper takes GS branch as an example, objectively analyzing the current problems and reason existing in the performance appraisal system of GS Branch through theory and practice. It describes the procedures and processes of using the Balanced Scorecard tool to assess KPI from four levels-----financial level, customer level, internal operational processes, learning and growth, rebuilding the performance appraisal system appropriate for the strategic objectives of GS branch, and putting forward the corresponding safeguards for the effective application of this new system according to comparison between old and new systems.