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Research On Service Quality Improvement Of Z Sub-branch Of Huaxia Bank Based On Lean Six Sigma

Posted on:2021-04-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y X HaoFull Text:PDF
GTID:2439330623472174Subject:Business administration
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With the further development of market economy,the modern banking system is faced with opportunities and challenges.With the rapid development of joint-stock banks and the stealthy rise of local commercial banks,diversified banking service system and homogeneous banking products make modern banks face fierce competition and challenge.Z branch of Huaxia Bank is also facing the opportunities and challenges brought by the market.In order to make itself invincible in the fierce market competition,the effective improvement of service quality has become the key solution.It is found that the Lean Six Sigma theory,which originated from the field of manufacturing,can effectively combine the current situation of enterprises,improve the backward links of production process,and improve the production efficiency of enterprises.In recent years,many banks at home and abroad have improved their service processes by applying the theory of Lean Six Sigma,which has effectively promoted their word of mouth and laid the foundation for further increasing their market share.This paper mainly uses the Lean Six Sigma theory to carry on the research to the Huaxia Bank Z branch service flow improvement.This paper first introduces the lean production theory and six sigma management method from the theoretical point of view,and elaborates the core concept and improvement model of the Lean Six Sigma quality management system.Then it focuses on the current service status and existing problems of Z branch of Huaxia Bank,and establishes the implementation of Lean Six Sigma Management mode The evaluation index system of service process improvement of gemma focuses on the improvement scheme design and implementation of hall service inefficiency and new customer financing business process existing in the service of Z branch.At the same time,it clarifies the guarantee elements and measures and suggestions for Z branch to successfully implement Lean Six Sigma.Finally,the paper gives the suggestions for commercial banks to implement Six Sigma management,and carries out this paper In conclusion,the shortcomings of this paper and the future research prospects are put forward.
Keywords/Search Tags:Lean Six Sigma, community bank, service quality, Quality improvement
PDF Full Text Request
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