Study On Development Strategy Optimization Of Hefei Commercial Logistics Industrial Park

With the rapid development of China's economy and the rapid development of the information technology revolution,China's import and export trade volume and the liquidity of domestic means of production and commodities have ushered in a period of rapid development.The annual growth rate of import and export and logistics business has far exceeded the economic growth rate,and the development of logistics industry has ushered in historic development opportunities.In recent years,China's economic growth has slowed down and entered a new normal.The adjustment and optimization of industrial structure has brought new development opportunities to the modern new logistics industry.It has become a trend industry with priority development and serves as a support point for regional development.Located in central Anhui province,Hefei city is an important economic and cultural center and provincial capital city in Anhui province.With obvious location advantages,Hefei city is a transportation hub in inland China and an important distribution center for logistics.First of all,through the study of the development strategy of Hefei Business Logistics Park,it helps it to clarify its development goals,clarify its development ideas,optimize its development strategy,and promote the performance of industrial parks to form local pillar industries;Secondly,it can provide theoretical support for Anhui logistics economic development and Hefei municipal government's policy formulation;It can fill the deficiency of the research on the development strategy of Hefei Business Logistics Park.Based on the thorough analysis after the trade logistics park in hefei development present situation,choose a PEST theory analysis,from the political environment of industrial park,industrial park of market environment,from the social cultural factors and technical factors analysis in hefei in hefei trade logistics park macro environment,and further using SWOT analysis method,the hefei trade logistics park development advantages,weaknesses and opportunities of economic development and the internal and external threats to the analysis of the system,to provide industrial park strategic countermeasures of optimization of theoretical basis,Finally,through QSPM quantitative strategy analysis method,it proposes its strategic optimization policies and implementation measures,and draws the following conclusions:(1)The logistics park should not operate blindly.It is necessary to make clear planning and positioning first.There are many drawbacks to the existing model of "large and complete",and it is impossible to obtain benefits from the large number of products.For places such as logistics,which have concentrated more service enterprises and dense logistics and industry and commerce,After it has a scale,it needs to comb out the superior business areas and have a key layout to develop related industries.(2)The development of the logistics park needs long-term planning and gradual improvement.The government-led and multi-sector linkages will attract all parties 'funds and powerful enterprises to enter the park.The logistics park is a large project,with large investment,slow returns,and high construction difficulties.At the same time,it has high requirements for local infrastructure.This requires actively encouraging the participation of many parties.In addition to the government and enterprises,it also advocates the in-depth participation of social capital and the realization of multiple wins.(3)For Hefei Business Logistics Park,the current is the best opportunity for development,optimizing strategies to achieve growth through policy development and expanding social demand.This is of great importance both for the local economy and for the achievement of national strategies.By combining the related theory of logistics park and the planning and improvement measures of Hefei commercial logistics park,analyzing the development strategy of Hefei commercial logistics park,and discussing the method of perfecting Hefei commercial logistics park,it can also provide some reference for other regional logistics parks.However,there are some shortcomings in the study.The development of logistics parks is affected and restricted by many uncertain factors.With the development of logistics industries and the operation of logistics parks,logistics parks should also be accompanied by changes in logistics industries.This paper is only an exploratory analysis in the early stage of the development of China's logistics park.Therefore,the research on the future development of the park needs to be further studied,improved and improved.