Research On Development Of Creative Agriculture In Shandong Province

In recent years,with the rapid development of the global economy,creative agriculture knowledge and related theories have been popularized,and more and more countries and regions begin to study and develop creative agriculture.Creative agriculture as a new way of agricultural development,combined with the traditional agriculture,the knowledge economy and innovative ideas,have played an important role in promoting rapid and efficient development of agriculture,the development of creative agriculture involves many fields and industries,so the stand or fall of creative agriculture in directly affect the implementation of the strategy of the national economy,it also puts forward the higher request to the development of creative agriculture.The concept of creative agriculture originated in the 1990 s.Different from traditional agriculture,creative agriculture focuses on the word "creative" and divides it into two parts: narrow sense and broad sense.The narrow sense partly refers to the agriculture developed by relying on creative industry,which is obviously different from traditional agriculture.In a broad sense,it refers to the integration of implementation policies,science and technology,culture and surrounding environment to develop agriculture by relying on traditional agriculture and combining knowledge economy,information economy and creative economy.This article takes shandong province as the specific research object,research originality problems existing in the process of agricultural development,in the summary of shandong province agricultural development situation,the use of natural resources,on the basis of analyzing the deficiency of the creative agriculture development,and using analytic hierarchy process(ahp)and fuzzy comprehensive evaluation method to analyze the questionnaire data,it is concluded that the present stage in the process of developing the creative agriculture in shandong province government guidance,the industrial development limited,the innovation is insufficient,lack of brand consciousness,the innovation of science and technology level is low,the lack of professional talents.In view of this,this article gives a more creative agriculture investment,improve the creativity of agricultural facilities,seizethe marketing based on,improve product image,attaches great importance to the power of science and technology,the countermeasure of the construction of talent team,in order to solve the present stage in the process of developing the creative agriculture in shandong province,a series of problems,improve the quality of creative agriculture development in shandong province.