Brand Strategy Research Of K Company

At present,with the development of economic globalization and information technology,consumers' demands are increasingly diversified and personalized,bringing opportunities to the market as well as huge pressure.Traditional FMCG industries,such as the instant noodles market,have extremely fierce competition,and the pressure of brand development and market share expansion is huge.How to gain a place in the fierce competition through "good products,smart positioning and strong marketing" ?In this paper,on the instant noodles market segment temporarily comfortably leading position K company's instant noodles as the main research object,through the analysis of the environment of K company brand strategy and brand strategy present situation and the analysis of the causes,analyzes its to "integrity,pragmatic,innovative" business philosophy,always single-minded focus on research and development more secure,more healthy,more high quality products,through constant innovation,create a new situation of the instant noodles food;By means of references,field research,comparative analysis and qualitative analysis,and combining domestic and foreign academic viewpoints,this paper summarizes and analyzes the theoretical and practical basis for the formulation and implementation of brand strategy of K company.This paper focuses on analyzing the status quo and existing problems of brand strategy of K company from the four dimensions of brand image establishment,communication,channel and brand extension,and puts forward comprehensive optimization Suggestions and safeguard measures to promote the brand construction of K company and enhance brand competitiveness.This paper expounds related problems and discussion,the use of theoretical analysis and evaluation,refining the K company's success and points out its shortcomings,through the study of K company brand strategy optimization Suggestions and thinking,and to provide the same kind of FMCG industry marketingstrategy advice,and for general start-up enterprises in brand building and brand management for reference.