Study On Tourism Transformation And Upgrading Strategy Of Sanjiang Dong Autonomous County In High-Speed Railway Era

In the new era,the development of high speed railway in China has developed rapidly.The opening of high speed railway has promoted the development of tourism in Dong Minority Autonomous County of Sanjiang,and the tourism development space and market structure of Sanjiang Dong Autonomous County need to be re adjusted and positioned.The tourism industry in Sanjiang Dong Autonomous County has been growing rapidly,and new opportunities and challenges are emerging.The transformation and upgrading of tourism in Sanjiang Dong Autonomous County has also become a realistic requirement.This paper summarizes the influence of the high-speed railway and the transformation and upgrading of tourism related theories at home and abroad on the status quo and development trend of high iron,the transformation and upgrading of tourism demand,high iron on the transformation and upgrading of tourism impact and opportunities for in-depth analysis,summarized the Sanjiang Dong Autonomous County Tourism development,tourism development,various departments the tourism industry overall development situation and the transformation and upgrading of tourism in the background,effects of high speed railway of Sanjiang Dong Autonomous County tourism tourism market,tourism resources and space,analysis of Sanjiang Dong Autonomous County tourism industry strengthsweaknesses opportunities and threats of transformation and upgrading,combined with Sanjiang Dong Autonomous County tourism development the reality of the era of high-speed rail,put forward the strategic objective and dynamic mechanism of the transformation and upgrading of the tourism industry,put forward the development strategy of feasible Briefly,summarize,point out the shortcomings of the paper and make a prospect.The article thinks that in the high-speed railway era,it is necessary for Sanjiang Dong Autonomous County to relocate the future development of tourism industry,summarize the drawbacks of tourism industry development,foster strengths and circumvent weaknesses,and seek feasible development paths.Based on the re planning of strategic objectives,analyzes the dynamic mechanism of the transformation and upgrading of tourism industry in Sanjiang Dong Autonomous County Iron Age,mainly consists of five systems: tourism system,tourism driving force decision management system,support tourism cooperation system,tourist attraction system and tourism promotion system.The upgrade dynamic mechanism of transformation of Sanjiang Dong Autonomous County tourism industry,put forward through the transformation of kinetic energy create tourism demand,strengthen the management of the introduction of professional talents,strengthen cooperation,improve the optimization of regional linkage force to promote industrial integration and enhance recommend promotion of brand marketing strategies in five areas.By using literature analysis and field investigation,this paper collects and summarizes relevant data and data of tourism industry in Sanjiang Dong Autonomous County,and makes in-depth analysis and summary,puts forward the background,mechanism and strategy of the transformation and upgrading of Sanjiang Dong Autonomous County tourism industry,in order to speed up the transformation of iron age Sanjiang Dong Autonomous County tourism industry to upgrade and boost its tourism industry supply side structural reform.