A Study On The Optimization Strategy For Project L'scost Management In HJ Real Estate Enterprise

With the rapid development of China's reform and opening up,the real estate industry has entered a high-speed growing stage.In order to promote the healthy and stable development of the real estate industry,the government has issued many macro-control policies and management measures.In terms of the real estate industry,the era of high profit,low risk and great return has passed,and the past business model must be changed.Real estate enterprises must attach importance to strengthening cost management and strictly control all costs and expenses.Through the analysis of the background of the real estate industry,this thesis adopts the methods of literature review and case analysis to study the optimization strategies of project cost management.Taking Project L in HJ Real Estate Enterprise as the research object,this thesis analyzes the current environment of cost management and each stage of project development with the whole life cycle theory,value engineering theory and comprehensive cost management theory.The purpose of the research is to find out the problems in the process of the project's cost management,optimize and improve the cost management of the enterprise,and enhance the core competitiveness of the enterprise.At present,there are many problems existed in the Project L's cost management such as imperfect organizational structure,weak awareness of cost management,lack of update of system,lack of responsibility cost,and other problems in each stage of the project development.It is necessary to put forward reasonable solutions through optimization research.The overall cost management process of first-phase project is reviewed,and the experience and lessons are concluded.Thus,the research results can be applied to the cost management in the second-phase project to avoid similar problems.What's more,through further summary and analysis,the research results can be extended to the cost management of other projects in HJ Group and provide reference for other similar real estate enterprises.