| People’s worries about China’s auto industry often focus on the production of complete vehicles,but the auto industry is a typical "pyramid" industry,without a strong auto parts manufacturing industry as the basis,the auto industry can only be a "castle in the air",without a strong auto parts manufacturing industry as the support,the auto industry is bound to be fragile,so the level of auto parts manufacturing industry lies in To a large extent,it determines the competitive advantage of vehicle enterprises and then affects the strength of the entire automobile industry.China’s auto parts manufacturing industry is developing slowly as a subsidiary of automobile manufacturers.Most of the private parts manufacturing enterprises have some weaknesses,such as single business,limited scale,weak independent research and development ability,insufficient quality control level,and the production of technical standard parts.With the aggravation of global economic integration,especially in China’s spare parts industry,which has already released the limit of share ratio,foreign-funded spare parts giants have set up factories in China’s automobile market in the form of sole investment or holding joint venture,occupying a very high market share in China’s spare parts market,seizing huge profits and squeezing the production space of private spare parts manufacturing enterprises.In such a situation of internal and external troubles,it is urgent and important for private auto parts manufacturing enterprises to systematically analyze the current situation,identify development difficulties and study effective strategies for their own development.Zhejiang Haobo Technology Limited Company is a high-tech private enterprise specializing in the research,development and manufacturing of automotive electronic and electrical products.Since its establishment in 2005,it has a certain popularity in the industry,with customers all over the country,and has been recognized by most automotive air conditioning system manufacturers.In recent year,with the constant change of internal and external environment,although the enterprise itself constantly adjusts its operation,the effect is not obvious.In the increasingly fierce market competition,Haobo technology needs to timely analyze internal and external factors,accurately position the market,formulate a correct,scientific and suitable development strategy,get rid of difficulties,and achieve a qualitative leap.Based on the theory of enterprise development strategy,this paper uses the literature of related development strategy,such as books,periodicals,excellent papers,for references,through questionnaire survey,on-the-spot visit,on-the-spot inquiry and other methods,expounds the current development situation and existing problems of Haobo technology,and uses the enterprise strategic management analysis model to analyze the external environment and internal capabilities of Haobo technology This paper analyzes and finds out the solutions to the problems existing in Haobo science and technology,puts forward the strategic implementationmeasures suitable for its development,and further puts forward the guarantee measures for the implementation of the development strategy.This paper is helpful for Haobo science and technology to correctly understand its own development problems,timely formulate and adjust its development strategy,further expand its influence on the auto parts manufacturing market and achieve sustainable development.This article also has reference significance for other auto parts manufacturing enterprises. |
