Research On The Marketing Strategy Of Insurance Companies Under The Environment Of "Internet +"

As Internet technology is applied to all aspects of people's lives and becomes an important driving force for China's economic development and social progress,the development of the Internet has also greatly changed the operating mode of the insurance industry.Under the "Internet +" environment,The insurance business and the Internet have achieved close integration in all aspects."Internet + insurance" has become the mainstream of contemporary insurance business,and the efficient,transparent and real-time of the Internet itself reduces unnecessary intermediate links in the insurance business,which is the marketing innovation of insurance companies.Have a strong grip.It is in the context of the "Internet +" environment that the organic combination of insurance companies and the Internet in China has become inevitable.How to use the Internet for marketing innovation has a high research value in this period.This thesis analyzes the case of Hubei Branch of A Insurance Company,in order to provide theoretical basis,data reference and development guidance for the future Internet marketing of China's insurance industry,and to study the relationship between enterprises and “Internet +”,which can be given to enterprises.The combination of "Internet +" provides a certain reference for helping companies to better use the Internet to develop themselves in the marketing process.The first chapter of this thesis introduces the research background and research significance of insurance company marketing under the "Internet +" environment,and makes a certain analysis and comparison of domestic and foreign research;the second chapter makes further research on Internet insurance marketing theory and related definitions.The third chapter analyzes the development status of the insurance industry at home and abroad,and analyzes the political environment,economic environment,social environment and technical environment of China's Internet insurance development.The fourth chapter is about the current marketing of A insurance company Hubei branch.The model was introduced;the fifth chapter made an in-depth SWOT analysis of the A insurance company Hubei Branch under the Internet + environment;the sixth chapter optimized the strategy of the A insurance company Hubei branch in the Internet marketing process,from the product Strategies,price strategies,channel strategies and promotion strategies propose solutions.