A Company Car Insurance Business Network Marketing Strategy Research

With the continuous development of Internet technology and the change of consumers' preferences,network marketing has become a new marketing model and has a great impact on the sales of car insurance products.The implementation of car insurance business network marketing in property insurance companies can make up for the shortcomings of traditional marketing methods,reduce marketing costs,improve marketing effect,and promote the development of car insurance business.Through the investigation of the network marketing channel of A company,combined with the theory of network marketing mode,this paper summarizes and analyzes all kinds of network marketing methods under the background of "Internet +",introduces the situation of the development of network marketing of A company,analyzes the background and environment it faces,points out the main problems in the process of its development,and puts forward the network marketing strategy of company A under the background of "Internet +".It also provides reference and reference for the development of network marketing of other insurance companies in the future.First of all,using the methods of literature research,case analysis,field investigation and so on,this paper analyzes the present situation of network marketing of car insurance business of Company A,and finds that the problems existing in the network marketing of car insurance business of Company A mainly include: unable to meet the individualized needs of consumers,the product of automobile insurance network sales is single and narrow,and the pricing line of car insurance rate is thicker.The contradiction between network marketing and traditional marketing of automobile insurance business is prominent and the form of promotion is too simple.The main reasons for the problems in the network marketing of the automobile insurance business of Company A are as follows:the network marketing operation mode of the automobile insurance business has not yet been fully established,and the lack of network marketing talents of the automobile insurance business And the weak information base is difficult to support the development of vehicle insurance business.Secondly,using PEST analysis,SWOT analysis and other strategic analysis tools to study the network marketing of car insurance business of Company A,it is found that Company A,as the three-level branch of property insurance,is affected by the factors such as short time of establishment and weak brand influence,and there are some obstacles that can not be overcome in the short term.However,the advantages of the company in technology,talent,management mode and so on also provide strong support for the development of A company.In order to ensure the development of Company A,under the premise of giving priority to benefits,the company should subdivide the target market,constantly promote channel innovation and implement differences.A competitive strategy.Thirdly,the network marketing strategy of carinsurance business of Company A is formulated from the aspects of meeting the personalized needs of consumers through big data's application,strengthening product innovation,using Internet big data for reasonable pricing,promoting collaborative development through the integration of channel resources and strengthening Internet promotion through the construction of systematic promotion system.Finally,from the aspects of strengthening the management of network marketing personnel,strengthening the system guarantee of network marketing and strengthening the application of Internet technology,this paper puts forward the implementation guarantee of network marketing strategy of car insurance business of Company A.The construction of the Internet marketing system of A company's motor vehicles,the improvement of its operating performance,the deep excavation of customer value,and the extension of the Internet marketing system of A company's motor vehicles.The number of the company's customers,the promotion of the company's business development and the improvement of the company's competitiveness have positive significance.