Research On Supply Chain Management Optimization Strategy Of Candy-Jinling Company

As industry supplier chain getting better in China,the famous brand producer would like to increase the business in China,More and more foreign washing machine company taken over local brand and set up plant to joined China marketing.Base on the technology,equipment,capital advantage,it will make the washing machine produce competitive situation change from volume to good quality and good price.China is the largest washing machine producer and export.From the consume date analyze,the washing machine marketing in China will reach to 35 Million pieces in one year.The function upgrade and innovation are the mainstream.And the foreign enterprise c to development the new product and low profit to keep them up with competition in washing machine marketing when they competitive with others local brand.The same time,the local brand had follow the step to get the marketing share.The low profit period will be exit in long time.The marketing environment will lead to the competition from produce capability to supplier chain integrated management.CANDY-Jinling is joint venture company(below call “CANDY”).The entity is CANDY Group in Italy and Jiang Meng Jinling electric.It is washing machine producer.As the capital and technical advantage,in 2008,CANDY group set up a plant in Jiang Meng city,Guan Dong province.From 2008 to now,the yield of output is kept 30%increase per year.The article will use supplier chain management and process optimize as the theoretical basis and the “lean production” as reconstruct,go through supplier chain optimize stratagem to meet cost down requirement in “CANDY”.And in the article,It will check the current supplier chain manage patterns to do the analysis.According to the analysis case study to find the question and give out the solution and detail corrective action.In the article,the writer will review the background for company's produce and sales.It will check current supplier chain management in company.From supplier management,quality control,warehouse management,cost and sales situation to discuss the supplier chain management current situation and optimize strategic to make supplier chain development and improve the inefficiency.To meet the 5 years development stratagem target,the article will research and optimize the supplier chain process to keep the stratagem run smoothly.And the article will be useful for local home appliance company reference the foreign brand improve the supplier chain experience.It will increase the local brand competitive.