| This thesis addresses imagery as portrayed in 170 popular music videos, as accessed through MTV.com and Billboard.com. It studies popular culture content between two distinct periods: 1990--1995 and 2000--2005. Cultural changes, which include technological advances, set these two time periods apart. For that reason a comparison of these particular times is the focus. Imagery concerning substance use and aggression are individually examined while focusing on depiction, setting, and character details concerning these themes.;Through content analysis, this thesis found that aggressive and substance-related images were shown at different frequencies during each time period. The second time frame of music videos analyzed (2000--2005) contained a higher frequency of both aggression and substance-related imagery than the first time frame (1990--1995). Thus, the findings demonstrate an overall increase in this content in music videos in recent times. |
