Analysis of Propaganda Structure: Developing the Interpersonal Paradigm of War Propaganda

This communication research analysis examines the ways in which the interpersonal theory, Uncertainty Reduction Theory (URT), combines with the 19 Principles of Propaganda to lend insights into current war propaganda and the ways in which we can use URT to make sense of war propaganda messages. Propaganda has evolved due to technological advancements made in media such as television and internet. We may better understand the process and function of propaganda if we examine it from an interpersonal communication standpoint. Herein a textual analysis of past propaganda and propaganda of today illustrates the evolution that has occurred. Through this examination we understand that propaganda is a dialogical process during which there is interaction between propagandist and audience. The result of this research provides a new foundation for future research in war propaganda message construction. War propaganda is an ever evolving medium and must consistently be examined through new methods.