| The South African fashion industry is unique compared to its Western counterparts. A sub-sector of the clothing, textile and footwear industry, it has vast amounts of talent and potential. However, its infrastructure is weak and fragmented mainly due to the lack of a leading national industry council. Ultimately the industry has had to improvise its functionality and infrastructure. With five fashion weeks, South Africa outnumbers similar Western offerings; however, with a fragmented infrastructure, the industry has not been able to achieve the heightened success of those industries. With that said, a unique opportunity presents itself to the industry-social media. South Africa has been able to adapt social media to meet the country's needs and with that, the South African fashion industry can use it to generate awareness and promote it as a major presence to the global fashion industry. |
