Research On The Development Strategy Of BS Oil Sales Company

The development strategy research based on oil and gas co.,LTD.,China Guangxi BS sales branch(hereinafter referred to as the BS oil sales company)as the research object,with the company's development strategy formulation for research purposes,by using the theory of enterprise strategy analysis tools to study the company's internal conditions and external environment,sums up the company in Guangxi Baise(a collection of old revolutionary base areas,ethnic minority areas,border areas,remote mountain areas,the reservoir immigration,poverty region "six area" four cities)to carry on the advantages and opportunity of oil sales and disadvantages and threat,the overall strategy formulation and competitive strategy formulation of the company are studied in combination with the development strategy objectives of the company.In this paper,the company internal and external environment research concrete application of the Porter five model,PEST analysis tool,the value chain analysis and the SWOT matrix method,try to use the chart image objective to show the company owned by the internal conditions and external environment of the actual situation,finally sums up the development of the company can take growth strategy and comprehensive advantage competitive strategy,can from the human resources construction,enterprise culture construction,marketing and information system construction project owner in the face of the company's strategy and implement the guarantee.This paper focuses on the strategy formation process and strategy selection,which has a certain theoretical research foundation.Meanwhile,it also hopes to bring some thinking and reference for the development of the company,and realize the combination of theory and practice.