Research On Driving Mechanism Of Voluntary Carbon Reduction Behavior Of Urban Residents In Jiangsu Province

As a basic national policy of our country,low-carbon emission reduction has become the consensus of the whole society.In my country,although CO2 emissions have mainly come from the rapid development of industrialization for a long time,in recent years,the carbon emissions generated by residents’ energy consumption have increased significantly.Direct domestic energy consumption based on family life has become the second largest energy consumption sector after industry.As a province with densely distributed cities in my country,Jiangsu Province has a dense population and a high level of economic development,and the carbon emissions generated by residents’ energy consumption remain high.In advocating the concept of green and sustainable development today,how to make the whole society reach a low-carbon consensus and deepen the implementation of national actions for energy conservation and emission reduction is the key to the design of the future energy conservation and emission reduction policy system.Based on the theoretical model of "cognition-emotion-motivation-behavior",this paper uses a combination of qualitative research and quantitative testing to study the driving mechanism of urban residents’ voluntary carbon reduction behavior in Jiangsu Province from the perspective of multiple motivations.The main conclusions are as follows:(1)Definition of the concept of voluntary carbon reduction behavior of urban residents.This study defines the voluntary carbon reduction behavior of urban residents as: under the harmonious coexistence of man and nature,urban residents consciously save resources,protect the environment and choose a long-term lifestyle that is low in energy consumption,low pollution,and is conducive to the healthy development of urban residents.Based on the classification of environmental behaviors and comprehensive qualitative research,voluntary carbon reduction behaviors are divided into: voluntary carbon reduction literacy behaviors,voluntary carbon reduction practices,voluntary carbon reduction interpersonal behaviors,and voluntary carbon reduction citizen behaviors.(2)Research on the status quo of urban residents’ voluntary carbon reduction behaviors.Residents usually prefer to implement specific behaviors based on their own habits.Secondly,they prefer to make behavior choices through their own decisions,which shows that the vast majority of urban residents are "rational people." In the detection of the inferiority value,voluntary carbon reduction interpersonal behavior and voluntary carbon reduction citizen behavior have the highest disadvantage values,indicating that voluntary carbon reduction interpersonal behavior and voluntary carbon reduction citizen behavior are the main links that hinder the occurrence of voluntary carbon reduction behaviors of urban residents and should lead to policies.The focus of the makers.(3)Qualitative research of the driving mechanism of urban residents’ voluntary carbon reduction behavior.The results show that:(1)There are significant differences in voluntary carbon reduction behaviors in terms of age,education level,personal monthly income,and residential area.(2)Motivation has a mediating effect on the influence of individual emotion on voluntary carbon reduction behavior.From the perspective of carbon reduction behaviors,the sense of environmental fairness completely acts on voluntary carbon reduction literacy behaviors through the expectation-valency motive.Natural empathy completely acts on voluntary carbon reduction decision-making behaviors through expectation-valence motivation and impression management motivation.Behavioral empathy acts on voluntary carbon reduction interpersonal behavior entirely through expectation-valence motivation;natural empathy acts on voluntary carbon reduction interpersonal behavior entirely through impression management motivation;behavioral empathy and environmental fairness act entirely on voluntary reduction through internal normative motivation Carbon interpersonal behavior.Intergenerational empathy and environmental fairness act on voluntary carbon reduction citizen behaviors entirely through impression management motivation;behavioral empathy,intergenerational empathy,and environmental fairness act entirely on voluntary carbon reduction citizenship behaviors through intrinsic normative motives.(3)The cost of habit conversion,social role model,social ethos,group pressure,energy-saving product attributes,and policy implementation effectiveness present a positive moderating effect on the motivational effect of voluntary carbon reduction behavior.There are 28 figures,193 tables and 217 references in this paper.