Research On Emotional Pet Products Design Based On User Behavior Logic

With the gradual increase of the number of pet raising people in China,people’s concept of pet raising is changing.With the personification of pet characters,people begin to pay more emotional and time costs to pets.Therefore,satisfying the emotional interaction needs between owners and pets has become one of the development trends of the pet products market.At this stage,the pet products market focuses more on the most basic life needs of pets,with relatively single functions.Based on the above situation,this paper uses the user behavior logic theory to analyze the behavioral logic and emotional needs of owners and pets,and explores and analyzes the direction of human-pet emotional interaction in pet products,so as to provide more theoretical and practical reference for the development of the field of emotional pet products.Based on user behavior logic theory,this study will design thinking from the content as the center to user behavior as the center,follow perception and cognition of behavior logic,design goal oriented,combined with the user’s inherent experience and habits to design,user’s behavior for emotional pet new design ideas and reference for design,make the person can live in harmony between pet,Meet the needs of pets and owners to form a good interaction.Integrate design into People’s Daily living environment rather than isolate it as a separate system.Firstly,this paper analyzes the current market of pet products,explores the relationship between owners and pets and the development status and trend of pet products design at home and abroad.Secondly,the basic theoretical content of this paper is analyzed from the perspective of user behavior,user behavior logic and emotional interaction.Then,the emotional needs and behavioral logic of young people living alone in first-tier and second-tier cities and pet cats were analyzed to obtain the emotional interaction and behavioral interaction between pets.Thirdly,according to the theoretical basis and user demand analysis shown above,the design strategy of emotional pet products based on user behavior logic is given.Finally,based on user behavior logic theory and the theory of emotional design method and process of application of initial design,complete the sketch is more than 30 pieces,modeling,rendering more than 20 pieces,through continuously improve and modify,final five environment that occupy the home of a product design,logo design and three peripheral product appearance,We made 5 real objects,5 peripheral design real objects,took more than 50 photos of relevant real objects,and made a video of the process of product use.