OTC Drug Packaging Design Based On User Emotional Experience

Packaging is everywhere in life.Due to the development of the market economy and the improvement of people's quality of life,the function of packaging has long been no longer limited to simple storage and transportation.Compared with foreign mature design concepts and design levels,the existing domestic pharmaceutical packaging basically meets its functionality and practicality,but the packaging design is slightly insufficient in the user's emotional experience.The design of pharmaceutical packaging ignores the emotional needs of different patient users.This topic will focus on OTC pharmaceutical packaging as the main research object,and explore the future design direction of pharmaceutical packaging based on user emotional experience.Firstly,this paper summarizes the particularity and design status of pharmaceutical packaging from the aspects of packaging function and basic principles,and speculates on the development trend of pharmaceutical packaging,that is,the user's emotional experience promotes the development of pharmaceutical packaging industry,and briefly discusses the concept of user's emotional experience.Secondly,in-depth research and analysis of the user's emotional experience,collating and summarizing the research content,provide detailed data support for this study.Thirdly,through the case study,the author analyzes and summarizes the performance of user's emotional experience in excellent OTC drug packaging,which is analyzed and summarized in four different perspectives,namely the emotional infection,information transmission,behavior orientation and anti-thinking design direction.On this basis,the characteristics of excellent drug packaging based on user's emotional experience are summarized.Based on the basic concepts and characteristics of pharmaceutical packaging,OTC pharmaceutical packaging design practice is carried out,and humanized OTC pharmaceutical packaging is designed.Finally,this paper summarizes and forecasts the design of OTC drug packaging,and proposes three development goals:drug packaging needs to integrate user experience,drug packaging needs to be innovative,and drug packaging needs to follow sustainable design.The purpose of this study is to highlight the significance of researching this topic,and to present the shortcomings of OTC drug packaging on the market to ignore the user's emotional experience.Theoretical research and user analysis are conducted to summarize the design direction of problem solving,and provide for future OTC drug packaging design.Theory and practical significance...